The small settlement of Yürgüp lies on the road that connects Kayseri with Kayseri, Nevşehir and Aksaray. The town adjoins a flat and slightly sloping plateau. It was founded at the foot of a mountain called "Wish Heights". The first mention of this town is reflected in old maps as Osianna. Jürgüp is second most important centre of the Turkish region of Cappadocia, being situated in the central part of Turkey, about two hundred and eighty kilometres southeast of the capital Ankara, and about twenty kilometres from the regional city of Nevşehir. This settlement also excels in wine making. The annual international wine festival international wine festival held here every year. The nightlife here is much lively compared to other towns. Numerous bars and nightclubs offer services to suit all tastes. There are also banks, restaurants, parks and playgrounds. Another attraction is the local production of carpets.
The oldest houses rest on protruding cliffs and are sometimes hidden between them. The dwellings are built of sand and pink coloured blocks made up of local tuff and so they blend almost completely into the surrounding landscape. The roofs of these buildings are flat. They can be confused with square monoliths, which are separated from the steep slopes by erosion.
Around the ancient city, whose houses nestle in the valley below, is a tourist village. It includes several modern buildings built in the traditional style of local architecture. A whole infrastructure has been a whole infrastructure has been created due to the large influx of tourists, which which includes special services and a museum. All these buildings fulfil a certain functional role without disturbing the harmony of the marvellous landscape. The peculiar geological character and the beautiful panorama of the area are in fact the main attraction of Jürgüp and its surroundings. The vast expanses of land around the area are interrupted by crevices in which tuff is mined for construction purposes.
Taking a tour to Jürgüp, you can see the Kebir Mosque and the platform from which tourists can admire the beautiful view of the town. There is also an opportunity to visit the city museum (it contains statuettes found in the vicinity of the statuettes found around the town), walk in Temeni Park, and visit the Seljuk tomb of Kılıç Arslan. Next to the Kayseri Cad Museum are some of the best jewellery and antique shops in Turkey.
Yurgüp is the most developed and most visited tourist centre of the region, both in terms of its numerous tourist facilities and attractions. In some of the houses carved into the rocks, people still still live. In the decoration of some hotels and restaurants, stone carvings can also be observed. The new houses, built of carved stone, are quite organised blended into the surrounding landscape.
"Temenni Tepesi" is the highest point of the city, where the tomb of the Seljuk sultan Kılıç Arslan is located. This place is also very suitable for a bird's eye view of the city.
The Gamirasu Hotel has recently opened in this resort. This hotel is located right in the millennia-old caves where the monks of the Byzantine monastery Byzantine monastery. The most expensive and comfortable rooms of the hotel are hollowed out right into the cave. The economy rooms are made of volcanic stone, just like the the rocks in question. The hotel rooms are kept at a pleasant temperature of approx twenty degrees centigrade naturally throughout the year, because tuff is an ideal insulating material.
A Christian monastery is located close to the hotel, and the ministers of the monastery, by the way, can also perform weddings for couples on holiday in Cappadocia. Gamirasu Hotel is considered one of the most popular hotels among honeymooners in the region.
If you have a weakness for upscale hotels and fine restaurants, Jürgüp is the place for you. With its marvellous nature and favourable location in the heart of central Cappadocia. the heart of central Cappadocia, make it one of the most seductive holiday destinations in the whole of Turkey.

